PERSONAL DATA WE COLLECT ABOUT YOU
Data provided by you is used in context to provide or improve services. Through our site, you may typically provide us with the following data:
Contact data, such as your name, gender, email address, physical address, telephone number and payment details. We may also ask for personal data belonging to someone else when you buy goods and services as gifts intended for direct delivery to the recipient.
Shopping or Subscription data, such as style, quantity and frequency.
Communication data, such as when you contact our team, create an account, subscribe to our newsletter, file online forms, or otherwise communicate with us.
Marketing data, such as your marketing preferences, and data relating to competitions you have participated in or surveys you have responded to.
Data collected about you. When you use our site, we will typically collect the following data:
Technical data, such as data on the type of pc/mobile device, internet connection, operating system, web browser and IP address.
Usage data, such as your clicks, navigation and page scrolling on our site.
Location data, such as data on your location when using our site.
WHY WE USE YOUR PERSONAL DATA
These are the most important purposes for which we use your personal data:
1. To manage and create your subscription. For this purpose, we typically use contact data and subscription sign up data.
2. For bookkeeping purposes. For this purpose, we typically use subscription data.
3. To provide customer service. For this purpose, we typically use contact data, subscription data and communication data.
4. To administer any prize draws or competitions you may enter. For this purpose, we typically use contact data, marketing data and communication data.
5. To provide access to the site and enhance the user expertise. For this purpose, we typically use technical data, usage data and location data.
6. For analytics, such as market, customer and product analysis. For this purpose, we typically use aggregate data that may not be linked to you.
7. For marketing purposes. For this purpose, we typically use user data, marketing data, location data, and preference data.
Our legal basis for processing your personal data for purposes 1 – 5 is that it is necessary to fulfil our agreement with you and to comply with our legal obligations.
Our legal basis for processing your personal data for purpose 6 is our legitimate interest in enabling your access to our site, presenting relevant products and content to you, and giving you a pleasant user experience.
Our legal basis for processing your personal data for purpose 7 is our legitimate interest in communicating offers to you, or your consent, as further explained below (Marketing).
We communicate relevant news, offers and exclusives to you unless you have opted-out from receiving such communication. If required by law, we will only do so with your consent, which you may withdraw at any time.
Our marketing may take place by email and communication on our site, or by ads and communication on online channels (social media sites and other websites). The communication will be general, non-personalized marketing.
And, of course, we do not sell your data to any third party.
HOW WE SHARE YOUR PERSONAL DATA
As the recipients mentioned above may be established anywhere in the world, the personal data may be transferred globally. If data originating from the EEA is transferred to countries outside the EEA, we will adopt appropriate safeguards to protect the privacy.
HOW LONG WE STORE YOUR PERSONAL DATA
We retain data to the extent required by law (such as tax/bookkeeping laws)
We retain data such as contact data, subscription data and communication data to the extent relevant for limitation periods for potential claims
We retain data such as contact data, subscription data, marketing data and location data as long as you have consented to receive marketing communication from us.
We do not store technical data, usage data or location data, but we may access it for no longer than a year after you last visited our site.
HOW WE PROTECT YOUR PERSONAL DATA
Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site. Any transmission is at your own risk.
YOUR PRIVACY RIGHTS
Within the conditions/limitations set out in applicable law, you have the following privacy rights:
Right to information. You have the right to obtain further information on our use of your personal data.
Right of access. You have the right to receive a copy of your personal data.
Right to rectification. You have the right to ask us to correct your personal data if it is incorrect or incomplete.
Right to be forgotten. You have the right to request the erasure of your data if we do no longer need them.
Right to restrict the processing of personal data. You have the right to request that we suspend our use of your personal data.
Right to object to the processing of personal data. You have the right to object to our use of your personal data, such as to unsubscribe to marketing emails.
You can exercise your rights by contacting us.
If you think that we have processed your personal data in a manner that is not in accordance with data protection law, we hope that you contact us, so that we can provide answers and correct any misunderstandings. You have the right to lodge a complaint to the relevant data protection authority (in the UK this is the Information Commissioner's Office). If you live or work in another EEA country, you may contact the authority in your country.
What is a cookie?
A cookie is a small file placed on your computer's hard drive. It enables our website to identify your computer as you view different pages on our website.
Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.
Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.
However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.
To learn more about cookies and how they are used, visit All About Cookies.
We will always hold your information securely.
To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards. We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 1998.
LINKS FROM OUR WEBSITE
Our website may contain links to other websites.
Please note that we have no control of websites outside the www.bluerockliving.com domain. If you provide information to a website to which we link, we are not responsible for its protection and privacy.
Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully.
This Privacy Notice was last updated on 01 Nov 2018
This Privacy Notice may change from time to time. We will notify you by appropriate means if we make any changes of significance to you. You will always find the latest version of this Privacy Notice on our site.